Privacy Policy
PeakMade Real Estate (“PeakMade Real Estate,” “we,” “us,” or “our”) shares your concerns about the protection of the personal information we collect from our users (“you” or “your”). This Privacy Policy governs the websites that PeakMade Real Estate and our affiliates, subsidiaries, and related entities operate (individually and collectively, the “Site”).
This Privacy Policy comprises an essential portion of our Terms of Use (available here: https://peakmade.com/terms-of-use/) and is subject to the terms and conditions contained therein. You should read both the Terms of Use and this Privacy Policy before sharing personal information with PeakMade Real Estate or using the Site. By using the Site, you agree to our Privacy Policy and Terms of Use. If you disagree with the Privacy Policy and Terms of Use, please exit the Site immediately.
What This Policy Governs
We will only collect the reasonably needed personal information to provide you with our services. This Privacy Policy will explain what personal information we may collect from you, how we use it, and how you can contact us to modify previously submitted information or limit our use. We will take reasonable precautions to protect the privacy of any visitors to this Site, including our residents, guarantors, applicants, prospective residents, clients, or prospective clients.
This Site may contain links to other sites not affiliated with or controlled by PeakMade Real Estate, including social networking sites. You acknowledge that we do not monitor or control the websites or privacy practices of these or any other third parties and are not responsible for their practices or the content of their websites. We provide links on the Site to third-party sites only as a convenience, and including a link on our Site does not imply our endorsement of the linked site. If you visit another community’s website, complete a rental application, log into a resident portal, submit an employment application, or take other action by clicking a link on this Site, you may be leaving this Site and accessing services on another site owned and operated by a third party, who will have its own privacy policy. You should review the privacy policies of such third parties to understand how they collect and use information.
What Information We Collect
PeakMade Real Estate receives two types of data about you: (a) “Personally Identifiable Information” – that is, information from which an individual can be identified, such as your name, email address, home address, and telephone number, that you may provide when using some of the Site’s features; and (b) “Tracking Data,” which is automatically collected from every visitor to our Site (collectively, “Personal Information”). We describe our collection of Personal Information in more detail below.
Personally Identifiable Information. When you submit forms or applications on our Site, we collect and store information from you, contact us through phone or email, respond to surveys, or utilize a resident or client portal account. Although you are not required to share any Personal Information with us, declining to provide such information may limit our ability to provide services to or communicate with you.
Residential Applicants and Lease Guarantors. Anyone applying to live at one of our communities or to guarantee a lease for another person applying to live at one of our communities will be asked for information needed to process an application, including (a) name, (b) address, (c) telephone number, (d) email address, (e) social security number, (f) date of birth, and (g) your preferences regarding your future apartment. We will use this information to process the application and contact the applicant and/or guarantor.
Current Residents. Any resident of one of our communities has provided PeakMade Real Estate with Personally Identifiable Information, including (a) name, (b) address, (c) telephone number, (d) email address, (e) social security number, (f) and date of birth. We will use this information to complete your resident profile and contact you regarding your residency with us. We will share only your name, telephone number, and email address with potential roommates in your apartment and third-party vendors who provide resident services in your community, like utility billing, valet trash or package services, or marketing services on behalf of PeakMade Real Estate.
Prospective Residents. Anyone submitting a form on this site to obtain more information about PeakMade Real Estate in any of our communities will be asked for information needed to provide the requested information, including (a) name, (b) address, (c) telephone number, and (d) email address. We will use this information to contact you for marketing and solicitation purposes.
Clients. Anyone submitting a form on this site to obtain more information about PeakMade Real Estate’s management, development, or consulting services will be asked for information needed to provide the requested information, including: (a) name, (b) address, (c) telephone number, and (d) email address. We will use this information to contact you regarding potential business opportunities for marketing purposes.
Employment Applicants. Those applying for employment with PeakMade Real Estate will be asked for Personally Identifiable Information, including (a) name, (b) address, (c) age or date of birth, (d) email address, (e) occupation, (f) employment information, (g) telephone number, (h) educational background and (i) Social Security/national insurance number, (j) credit checks, (k) background checks and (l) employment verification. Where legally required, we will obtain your consent before undertaking these checks. Once a candidate accepts a position, the candidate may be asked to complete further online details. This may include an invitation to self-identify ethnicity or race. This information is only collected in relation to positions in some jurisdictions, and we do this to meet government reporting requirements. Provision of this information by candidates is voluntary and not collected where it would be unlawful for us to do so.
Also, we may receive information about you from third parties. For example, suppose you are on another website and opt-in to receive information from us. In that case, that website will forward us your email address and other information about you so we may contact you as requested. This may include information about you provided to us by your college or university per their policies on sharing personal information.
Tracking Data and Analytics. Tracking Data consists of information we collect automatically from each Visitor, such as browser type, operating system, Internet service provider, IP address, and referring page or site. Tracking Data may include information such as the pages you visit and features you use, the total number of your Site or page visits, your search terms, and the average time you spend on a page or area of the Site.
PeakMade Real Estate uses Tracking Data to create aggregate reports on visitor demographics, Site traffic patterns, and user behavior, and may provide these reports to advertisers and other third parties.
We may combine the Tracking Data we collect from you with your Personal Information and use the combined information for our customer research and marketing purposes, such as to identify which Site users we think will most likely lease an apartment soon. We may share the research results with third parties, but we will not share the combined information with any third party for its own marketing or other use.
Use of Cookies
Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. When you visit the Site, we may collect information from you automatically through cookies or similar technology. PeakMade Real Estate uses cookies in a range of ways to improve your experience on the Site, including keeping you signed in and understanding how you use our website.
There are several different types of cookies. However, our website uses:
Functionality – PeakMade Real Estate uses these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer and your location. A mix of first-party and third-party cookies is used.
Advertising – PeakMade Real Estate uses these cookies to collect information about your visit to our website, the content you viewed, the links you followed, and information about your browser, device, and your IP address. We sometimes share some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertisements based on your browsing patterns on our website.
Analytics – PeakMade Real Estate may use analytics cookies, which are sometimes called performance cookies, to collect information about your use of the Sites and enable us to improve the way they work. Analytics cookies collect information about how you use the Sites, for instance, which pages you go to most. The information allows us to see the overall usage patterns, helps us record any difficulties users may have while using the Sites, and shows us whether or not our advertising is effective.
You can set your browser not to accept cookies or refuse cookies when you enter specific sites, including this one. You may also limit the information we can gain from certain cookies by logging into our Sites directly rather than through any social media credentials. However, some of the Site’s features may not function due to disabling cookies.
Google Analytics. The Site uses Google Analytics, a web analytics service that Google, Inc. (“Google”) provides. Google Analytics uses Cookies. The information generated by the cookie about your use of the Site (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information to evaluate your use of the Site, compile reports on website activity for website operators, and provide other services relating to website activity and internet usage. Google may use the data collected to contextualize and personalize the ads of its own advertising network. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the Site’s full functionality. By using the Site, you consent to process data about you by Google in the manner and for the purposes set out above. Find Google’s privacy policy here.
Advertising
PeakMade Real Estate does not currently use any outside advertising company (“Advertiser”) to serve banners or other advertisements on the Site. However, PeakMade Real Estate reserves the right to use an Advertiser to serve such advertisements. If so, please be advised that such Advertisers may place cookies in your browser’s cookie file, which would enable such Advertisers to record which ads your browser has seen and which Site pages you may have been viewing when the ads were delivered. Such cookies would only be able to be viewed by the applicable Advertiser(s) and not by PeakMade Real Estate.
How We Use Information We Collect
PeakMade Real Estate uses your Personal Information in ways that are compatible with the purposes for which it was collected or authorized by you, including for the following purposes:
To present, operate, or improve the Site and services, including analysis of Site activity;
To inform you about services and products available from PeakMade Real Estate;
To authorize access to our Sites and services;
To provide, maintain, administer, or expand the services or for other internal purposes to support, improve, or enhance our business and the services we offer;
To offer and administer programs;
To customize or tailor your experience of the services;
To distribute content, or other Site features;
To communicate about and administer your participation in special programs, surveys, contests, online campaigns, online programs, and other offers or promotions, and to deliver pertinent emails;
To improve our Site and services;
To secure our services,
To use statistical information that we collect in any way permitted by law, including from third parties in connection with their commercial and marketing efforts;
To respond to and support you regarding your use of the Sites and services;
To comply with all applicable legal requirements;
To enforce our Terms of Use and other agreements;
To perform data analysis and testing;
To investigate possible fraud or other violations of our Terms of Use or this Privacy Policy and/or attempts to harm our users;
To resolve disputes;
To improve products and services; and
To otherwise fulfill the purpose for which the information was provided.
We use the information we collect from our Sites to provide, maintain, and improve them, develop new services, and protect our company and users.
We use information collected from cookies and other technologies to improve your experience and the overall quality of our services. We may use your Personal Information to see which web pages you visit at our Site, which website you visited before coming to our Site, and where you go after you leave our Site. We can then develop statistics that help us understand how our visitors use our Site and how to improve it. We may also use the information we obtain about you in other ways for which we provide specific notice at the time of collection.
We will ask for your consent before using information for a purpose other than those set out in this Privacy Policy.
Your Failure to Provide Personal Information
Your provision of Personal Information is required to use certain parts of our services and programs. If you fail to provide such Personal Information, you may be unable to access and use our services or parts of our services.
Sharing Information
PeakMade Real Estate may disclose your Personal Information to commercial providers for business purposes. When we disclose Personal Information for these reasons, we enter into a contract that describes the purpose and requires the recipient to both keep that Personal Information confidential and not use it for any purpose except for the purposes outlined in the contract.
PeakMade Real Estate does not sell your information. However, as detailed below, sharing your information with third parties in specific business or legal circumstances may be necessary.
PeakMade Real Estate works with third parties who provide services that may include but are not necessarily limited to, website hosting, data analysis, email services, and other services of an administrative or technical nature. PeakMade Real Estate reserves the right to share Personal Information collected on this Site with those third parties to provide such services.
Notwithstanding any other provision of this Privacy Policy, we reserve the right to disclose your Personal Information to third parties under any of the following circumstances: when we believe in good faith that the law permits it (for example, in response to a court order or a subpoena); to our legal advisors; to enforce our Terms of Service; to protect the rights, property, safety or security of PeakMade Real Estate, our residents, or the public; or to respond to an emergency.
We attempt to notify consumers about legal demands for their personal data when appropriate in our judgment unless prohibited by law or court order or when the request is an emergency. We may dispute such demands when we believe, in our discretion, that the requests are overbroad, vague, or lack proper authority, but we do not promise to challenge every demand.
We may disclose your Personal Information in the event of a business transfer. If we establish a new related entity, are acquired by or merged with another organization, or substantially all of our assets are transferred to another organization, Personal Information about our users is often a transferred business asset. If PeakMade Real Estate itself or substantially all of our assets are acquired, Personal Information about our users may be one of the transferred assets.
Security
PeakMade Real Estate takes reasonable measures per applicable laws to safeguard users’ Personal Information. While PeakMade Real Estate strives to protect your Personal Information and your privacy, we cannot guarantee the security of any information. Such information is provided to us at your own risk. Our policies do not extend to the general operation of the Internet, which is beyond our control.
We limit access to Personal Information to employees who will reasonably need to receive such information to perform their jobs and provide our services to you. Still, we take precautions we deem reasonable to protect the security of users’ Personal Information. We inform our employees of the sensitivity of the data submitted to us and instruct them to handle it carefully to limit improper access by third parties. However, as in many computer systems, internet applications, and software programs, unauthorized use, hardware or software failure, etc., may harm the confidentiality of users’ Personal Information.
Email Consent and Opt-Out
By entering your Personal Information through any forms on this site, you are providing affirmative consent for us to contact you through any method you shared, including email and telephone. We may contact you to send information or notices related to the property where you live or other properties that may interest you. We may also email information regarding the use of the Site or its services or changes to our Terms of Service or this Policy.
Each marketing or solicitation email will contain a link with instructions to opt out of such communications. If you are a PeakMade Real Estate community resident, you cannot opt out of all communications, like emergency notices.
Further, if you subscribe to PeakMade Real Estate emails and emails from any properties managed by PeakMade Real Estate, you must unsubscribe from each location’s emails separately. And, if you are receiving emails from a third party you are connected to from this site, you will also need to opt out of their emails separately.
Google provides our ReCAPTCHA service, and you may find all usage information on Google’s Privacy Policy and Terms of Use.
How Long We Store Your Data
We determine the appropriate retention period for Personal Information based on the amount, nature, and sensitivity of your Personal Information processed, the potential risk of harm from unauthorized use or disclosure of your Personal Information, and whether we can achieve the purposes of the processing through other means, as well as based on applicable legal requirements (such as applicable statutes of limitation).
Your Rights and Choices
You may have some rights regarding your Personal Information, subject to local data protection law. Whenever you use our services, we aim to provide you with choices about how we use your Personal Information. We also aim to give you access to your Personal Information. If that information is wrong, we strive to provide you with ways to update it quickly or delete it – unless we have to keep it for legitimate business or legal purposes. Subject to applicable law and upon your request, we will provide you with copies of your Personal Information, make reasonable efforts to remove your Personal Information from our active databases, or correct any erroneous information. To make this request, email us at privacy@peakmade.com. Per applicable law and to help protect your privacy and security, we will take steps to verify the identity of any individual making such a request. Such information will be corrected or deactivated as soon as reasonably possible. We reserve our right to deny a deletion request when we must maintain your data to complete transactions, uphold legal obligations, maintain security and existing functionality, and allow for internal, expected, and lawful uses based on your anticipated relationship with our business.
European Privacy Rights
The European Union’s General Data Protection Regulation (“GDPR”) and corresponding legislation in the United Kingdom provide European and United Kingdom residents with certain rights in connection with Personal Information you have shared with us. If you are a resident in the European Economic Area and the United Kingdom, you may have the following rights:
The right to be informed. You are entitled to be informed of the use of your Personal Information. This Privacy Policy provides such information to you.
The right to access. You can request copies of your Personal Information from PeakMade Real Estate. We may charge you a small fee for this service.
The right to correction – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete any information you believe is incomplete.
The right to erasure – You have the right to request that we erase your Personal Information under certain conditions. Note, however, that deleting your Personal Data will likely impact your ability to use our services.
The right to restrict or object to processing – You have the right to request that we restrict the processing of your Personal Information, or fully object to our processing of your data under certain conditions.
The right to data portability – You can request that we transfer your data to another organization or directly to you under certain conditions.
The right to refuse to be subjected to automated decision making, including profiling: You have the right not to be subject to a decision and insist on human intervention if the decision is based on automated processing and produces a legal effect or a similarly significant effect on you.
The right to complain with a supervisory authority. A list of Supervisory Authorities is available here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.
If you would like to exercise any of these rights, please contact us via email at privacy@peakmade.com or write to us: PeakMade Real Estate Attn: Data Protection Officer 2970 Clairmont Road NE, Suite 310, Atlanta, Georgia 30329
Children
The Site or services are not intended for use by children. We do not intentionally gather Personal Information about visitors under 16. If a child has provided us with Personal Information, a parent or guardian of that child may contact us to have the information deleted from our records. If you believe we might have any information from a child under 16 in the applicable jurisdiction, please contact us at privacy@peakmade.com. Suppose we learn that we have inadvertently collected the personal data of a child under 16, or equivalent minimum age, depending on jurisdiction. In that case, we will delete the information as soon as possible.
How to Contact Us
If you have any questions or concerns about this Policy, our Terms and Conditions, or how your information has been collected or used, please contact us via email at privacy@peakmade.com or by mail or telephone at:
PeakMade Real Estate | Attn: Data Protection Officer | 2970 Clairmont Road NE, Suite 310, Atlanta, Georgia 30329
Changes to Policy
We reserve the right to change this policy at any time without notice. Although we may notify you of updates via any contact information provided, we are not required to do so. You are responsible for reviewing this policy for modifications each time you visit the Site, which will be indicated by the “last revised on” date at the top of this page. Your continued use of the Site is considered an acceptance of any and all changes to this policy.
